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Ford X is Ford Mobility’s venture incubator. We unite entrepreneurs, designers and engineers to envision, build and validate new mobility ventures and business models to shape the future of transportation.

Our Focus Areas

Modern Mobility

Ventures born out of shared mobility, e-commerce or new ownership models

Autonomous Vehicles

Ventures that envision their role in a self-driving future

Connected Vehicles

Ventures that reimagine the car’s role as a communication device

Electric Vehicles

Ventures that contribute to and monetize a zero-emissions future

Portfolio Ventures

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Jelly

Jelly is a dockless electric scooter sharing company, whose scooters were accessed via the Jelly app. Following a successful pilot at Purdue University, Jelly graduated and was the basis for Ford’s acquisition of Spin in October 2018.

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Find Your Ford

Find Your Ford is a new way to locate and buy your used Ford. Search for specific features, view the most comprehensive listings and reserve online to secure a vehicle at the dealership. Currently supporting dealers in Las Vegas and in the Metro Detroit area.

In the Pipeline

Ford X is constantly investigating and prototyping new ventures. These projects are kept under wraps so early stage teams can learn, iterate and return to the drawing board as much as they need to. Stay tuned for updates.

Our Approach

Every venture progresses through four clearly defined milestone stages

It starts with an aspirational and specific vision statement

Why does the venture exist?

What direction does the venture want to work toward?

What does it want to achieve in the future?

What does the long-term victory look like?