Ford X is Ford Mobility’s venture incubator. We unite entrepreneurs, designers and engineers to envision, build and validate new mobility ventures and business models to shape the future of transportation.
Our Focus Areas
Modern Mobility
Ventures born out of shared mobility, e-commerce or new ownership models
Autonomous Vehicles
Ventures that envision their role in a self-driving future
Connected Vehicles
Ventures that reimagine the car’s role as a communication device
Electric Vehicles
Ventures that contribute to and monetize a zero-emissions future
Portfolio Ventures
Jelly
Jelly is a dockless electric scooter sharing company, whose scooters were accessed via the Jelly app. Following a successful pilot at Purdue University, Jelly graduated and was the basis for Ford’s acquisition of Spin in October 2018.
Find Your Ford
Find Your Ford is a new way to locate and buy your used Ford. Search for specific features, view the most comprehensive listings and reserve online to secure a vehicle at the dealership. Currently supporting dealers in Las Vegas and in the Metro Detroit area.
In the Pipeline
Ford X is constantly investigating and prototyping new ventures. These projects are kept under wraps so early stage teams can learn, iterate and return to the drawing board as much as they need to. Stay tuned for updates.Our Approach
Every venture progresses through four clearly defined milestone stages
It starts with an aspirational and specific vision statement
Why does the venture exist?
What direction does the venture want to work toward?
What does it want to achieve in the future?
What does the long-term victory look like?
Successful ventures must pass through three gates
The Team
Sunny Madra
Franco Chingcuanco
Safir Jamal
Lukas Cudrigh
Natalie Hargrove
Ben Brown
Matt Whitaker
Amit Bakshi
Paul Tomochko
John Kouhsari
Christian Moran
Kristin Welch
Kaushik Ghate
Roger Court
Hussein Saab
Brian Goldenberg
Steven Sherman
Brian de Guzman
Clayton Stewart
Lisa Powell
Fazel Adabi
Martin Gunsberg
